Content Marketing Tips from Joe Pulizzi’s that will really help to understand the big picture of The Content Marketing Revolution. I read this interview over at my friends site. Please read it here marketing.com.au and was very impressed with the common sense way Joe puts it.
Joe talks about some main factors being consistency, and why it is needed for success. He talks about some big brands that are Content Marketing well, and how they do it. These brands are consistent, they create value rather then describe value, they target a specific audience, they are investing in “best of breed” content generation.
The book Epic Content Marketing by Joe Pulizzi’s book was named one of the five must read business books by Fortune Magazine. You can buy this book on Amazon.