Some Keyword Ranking Reports Issues and Fixes are obvious when you think about it. So many changes in the SERPs now days with Personalization and Localization, not to mention Hummingbird. So you may think you are ranking #1 but someone in another city may not see your #1 ranking while they are logged into Google becuause they have different searching and browsing patterns and location etc.
Humming bird may rewrite the words you typed into the search bar and return some results that have similar meaning as the words you are looking for, but perhaps more relevant to your search as far as Google has determined.
The problem with keyword ranking reports. How relevant are they in today’s Search Engines, with Personalization, Localization, Hummingbird etc. Would it be better to drive more valuable traffic to enable business goals onsite?