Category Archives: Uncategorized

Digital Business Events – Melbourne – March 2

Faysal Kala
Faysal Kalal – Director, Digital Sales and Service – Optus
Jo Whyte
Jo Whyte – Strategic Marketing & Corporate Affairs – City of Melbourne
Clare Smith
Clare Smith – Director Digital and Customer Marketing – Roadshow

Digital Business – The shifting face of business and marketing

Industry experts – The best in the business. Sharing their experience and insights with peers and colleagues.

Get your free tickets at Eventbrite https://www.eventbrite.com.au/e/whats-working-in-marketing-at-the-enterprise-level-in-2017-tickets-31701449890

More information on the website: Digital Business Events – March 2

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Write SEO Content for Google RankBrain

How do you keep up with Google? It’s a very tricky thing and a complicated aspect of SEO. There are constant algorithm changes, and these changes are more complex each time.

Google RankBrain is a new and very important Google algorithm update. Understanding how this algorithm works will help guide you to create content that is more appealing for the AI that is RankBrain.

Since it was introduced in October 2105, content marketing and SEO agencies have learned more about RankBrain and how it treats content in relation to SEO.

Read More: How to Write SEO Content to Appease Google RankBrain

Universal social media strategy and SEO marketing

 

Universal social media strategy and leveraging SEO in marketing – By Elena Zuban for the Melbourne SEO Meetup

Elena will demonstrate a basic social media marketing strategy/offer that can be done universally for most niches/clients. She will discuss how to utilise content created for SEO purposes in marketing strategy and how to leverage SEO in marketing and vice versa.

Additionally, she will discuss the differences between SEO and marketing friendly content, website elements and set up. How to find a solution that allows all the digital specialist working on a project to come together and ensure client’s digital assets both SEO friendly and high converting.

 

 

Penguin 4.0 Update

 

Penguin 4.0 Update was released over the weekend. This might be a good thing for you because it might help you recover from a penalty. Since you may have been waiting a long time for Penguin. It’s now part of the core algorithm, so the means it’s now it real-time. So every time your site is crawled and indexed, the Penguin rules will also be applied.

If you notice a change in traffic in your Analytics, it might be an indication of Penguin 4.0. Do clean up spammy links to your site.

Say hello to ‘The Local’ WordPress Theme

‘The Local’ is a terrific local business WordPress theme. It is a modern, professional WordPress theme with all the features you would expect. Instead of wasting time creating your own theme, or modifying a theme, Use ‘The Local’ and your site will be competitive with the best local businesses sites.

The Local

This WordPress Theme helped me triple the leads for a local SEO client.
Check it out: The Local by IMforSMB

Blogging as Link Building Strategy

WooRank has a great video explaining how Blogging can be an effective link building tactic.

We know that all websites are different, so that means all link building strateges should be different too. Included in your  strategy should be a little competitor research, so you can uncover the link profiles of main opposition websites in your niche. Many other options are available and should also be understood, so let’s go into all about it in this video.

WOORANK LINK BUILDING STRATEGIES SERIES

REFERENCES
Disqus blacklist: https://help.disqus.com/customer/port
Matt Cutts on Guest Blogging: https://www.mattcutts.com/blog/guest-
Sharedcount: https://www.sharedcount.com/
Sharetally: http://sharetally.co/
Our EuroDNS guest blog: http://blog.eurodns.com/improve-your-

QUICK SEO GUIDES
https://www.woorank.com/en/p/seo-guides

FREE SEO BROWSER EXTENSIONS
Chrome: https://chrome.google.com/webstore/de
Firefox: https://addons.mozilla.org/en-US/fire

CERTIFIED MARKETING PARTNER – PETER MEAD
https://experts.woorank.com/en/experts/peter-mead

 

Images, Documents and Infographics as Link Building

WooRank talks about the different types of content such as Inforgraphics, Images, Press releases, Documents etc.

In SEO, things that seem minor, might actually end up having a big impact. So using images, documents, press releases, and infographics is a really powerful way to do link building are super handy when improving your backlink profile.

WOORANK LINK BUILDING STRATEGIES SERIES

REFERENCES
http://blog.woorank.com/2012/12/top-3

Infographic Tools: http://piktochart.com/ and http://venngage.com
Google News: https://news.google.com/
Google Image Search: https://images.google.com/
PR Newswire: http://www.prnewswire.com/

QUICK SEO GUIDES
https://www.woorank.com/en/p/seo-guides

CERTIFIED MARKETING PARTNER – PETER MEAD
https://experts.woorank.com/en/experts/peter-mead