Universal social media strategy and leveraging SEO in marketing – By Elena Zuban for the Melbourne SEO Meetup
Elena will demonstrate a basic social media marketing strategy/offer that can be done universally for most niches/clients. She will discuss how to utilise content created for SEO purposes in marketing strategy and how to leverage SEO in marketing and vice versa.
Additionally, she will discuss the differences between SEO and marketing friendly content, website elements and set up. How to find a solution that allows all the digital specialist working on a project to come together and ensure client’s digital assets both SEO friendly and high converting.
Penguin 4.0 Update was released over the weekend. This might be a good thing for you because it might help you recover from a penalty. Since you may have been waiting a long time for Penguin. It’s now part of the core algorithm, so the means it’s now it real-time. So every time your site is crawled and indexed, the Penguin rules will also be applied.
If you notice a change in traffic in your Analytics, it might be an indication of Penguin 4.0. Do clean up spammy links to your site.
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WooRank has a great video explaining how Blogging can be an effective link building tactic.
We know that all websites are different, so that means all link building strateges should be different too. Included in your strategy should be a little competitor research, so you can uncover the link profiles of main opposition websites in your niche. Many other options are available and should also be understood, so let’s go into all about it in this video.
WooRank talks about the different types of content such as Inforgraphics, Images, Press releases, Documents etc.
In SEO, things that seem minor, might actually end up having a big impact. So using images, documents, press releases, and infographics is a really powerful way to do link building are super handy when improving your backlink profile.